Ford Atlas Concept: Previewing the Next F-150 and Future Pickup Tech [2013 Detroit Auto Show]

Tacked on to the end of a presentation of its new Transit and Transit Connect commercial vans at the Detroit auto show, Ford added a surprise showing of its Atlas full-size pickup concept.  The Atlas is a thinly veiled look at Ford has in mind for the production-spec 2015 F-150. As Ford is happy to tell anyone who will listen, the F-series pickup has been the bestselling pickup in the U.S. for the past 36 years. That’s important stuff, especially considering GM just unveiled its all-new full-size pickups, the 2014 Chevrolet Silverado and GMC Sierra, which compete over the same set of buyers. According to Ford, the Atlas is an exploration of fuel-efficiency improvements, potential technologies, and capacity advancements. READ MORE ››

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