2014 Lexus IS300h Hybrid Debuts, Stays in Europe [2013 Geneva Auto Show]
Bulletproof. Snorefest. Refined. Whatever your impression of Lexus in the U.S., Toyota’s luxury brand has tried to build a very straightforward image for itself in Europe: the luxury hybrid company. They accounted for 56 percent of the company’s sales there last year—and that’s on a continent where the market says “diesel, diesel, diesel,” especially for premium cars. So for the new IS, which debuted in the U.S. this January, Lexus prepped a hybrid powertrain just for Europe. READ MORE ››
Brian Hart Gene Hartley Masahiro Hasemi Naoki Hattori Paul Hawkins
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