The Detroit Three After the Big Whoa: An Examination of Domestic Carmakers

Long before the leaders of General Motors, Ford, and Chrysler were summoned to testify before a congressional committee in late 2008, evidence of the decline of the American carmakers was manifest. That “the Detroit Three” had replaced “the Big Three” in colloquial reference reflected a begrudging acceptance that a generation had passed since this ruling troika had set the industry’s agenda. Yet an almost British belief in “keeping calm and carrying on” was pervasive around Motown. Those who grew up in the industry were accustomed to riding out economic downturns with stopgap measures, confident that they were just one hit product—one minivan or Taurus—away from returning the champagne to executive dining-room menus. READ MORE ››

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Boy Hayje Willi Heeks Nick Heidfeld Theo Helfrich Mack Hellings