Video: Mini knows how you take your coffee after a test drive

Filed under: Europe, Marketing/Advertising, Videos, Mini

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).

The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

Continue reading Mini knows how you take your coffee after a test drive

Mini knows how you take your coffee after a test drive originally appeared on Autoblog on Thu, 11 Oct 2012 16:58:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/10/11/mini-knows-how-you-take-your-coffee-after-a-test-drive/

Jerry Hoyt Nico Hülkenberg Denny Hulme James Hunt Jim Hurtubise